THE CULTURE

MISSION

Transform lives through fitness while developing people as leaders in the communities we serve.

PURPOSE

To systematically ascend people to greatness.

Core Values

White Belt Mindset

  • Respect the process

  • Be disciplined in personal growth

  • Focus on lifelong learning

Go APE

  • Show appreciation to clients

  • Exhibit passion in our art

  • Work with enthusiasm

Lead by example

  • Be a physical example

  • Have emotional control

  • Demonstrate intellectual abilities

R & R Over R

  • Establish deep and long relationships

  • Create outstanding results

  • Achieve revenue last

Be SMARTER

  • Set SMART goals

  • Evaluate where you are

  • Reward behaviours, not outcome

Own it

  • Create your own outcomes

  • Own up to your mistakes

  • Have an ownership mentality